First edition, from the announcement to the podium
The first national Sales Contest for SDRs of Italy, carrying the identity the 2026 rebrand later replaced. From the announcement through countdowns and judges to the final pitch, plus the salary benchmark report.
The first edition had a dark palette, already built into the community's colour system. A contest moves in real time, so the pieces were made to be swapped and reused as names and dates kept changing.
The project also included technical presentations, broken down for people who read numbers for a living. I kept the decoration to a minimum.
The salary benchmark was a separate job in the same year. An anonymous survey of 234 people, turned into a report people could read. Most of them are there for the number, so the charts had to be quick to scan.
- Year
- 2025
- Role
- Campaign design, presentation, data visualisation
- Pieces
- 30+